• Sites displaying Google ads should provide substantial and useful information to the user. Users should be able to easily navigate through the site to find what products, goods, or services are promised. Examples of misguided navigation include, but are not limited to:

    False claims of downloadable or streaming content
    Linking to content that does not exist
    Redirecting users to irrelevant and/or misleading webpages
    Text on a page unrelated to the topic and/or business model of the website.

    https://www.ads-software.com/plugins/searchterms-tagging-2/

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