different prices for different users

Here’s how I fixed this issue. I created user levels (or roles if you will) and assigned users to those levels (roles) after registration. Then I created separate but virtually identical product entries with a common variation for each level (role) in the name for each product. I restricted the levels (roles) from seeing the other levels’ in the shopping section.

It’s a pain and time consuming but it works and it works well. No squawking from retail customers about wanting the wholesale discount because no one but wholesale customers can see that section of the store.