Directing mobile users to AMP pages

Hi brianjking,

Thanks for the question! You are correct in your observation that mobile traffic isn’t automatically served your AMP pages. The way that AMP is designed (by its creators like Google) is that the AMP pages are crawled by services that drive traffic (like Google search, Twitter and LinkedIn) and then those services will deliver their mobile users to your AMP pages by default rather than you redirecting mobile users to those pages. Currently Google search is the most important participant in the AMP project when it comes to driving traffic, so it’s important that you make sure your AMP pages are being successfully found and validated by Google’s Search Console. If that’s working, then users will be delivered to your AMP pages shortly.

PS – I love your avatar, very witty ??

Thanks for the great explain PageFrog.

A lot of publishers still don’t realize that their AMP pages won’t actually be served on their servers but on Google’s and that’s what is making them so much faster.

Whereas you normally expect your link in Google search to take you here:

https://movietvtechgeeks.com/most-overated-mma-fighters-of-2015-2016/

With AMP it will take you here:

google.com/amp/movietvtechgeeks.com/most-overated-mma-fighters-of-2015-2016/amp

I can only imagine the grumbling that will arise when smaller publishers learn this part as it’s not been explained.

I have a feeling that once AMP takes off, either this plugin in another one will make it so all links within an article will have the AMP format applied to it since most users will expect that if they are on an article that came from the speedy AMP then all links within the site will be just as fast, but for now, that’s not the case.

Hi gooma2,

It certainly feels like a lot of the official AMP documents are targeted at developers. I was thinking of building our own knowledge base, a publisher-friendly easy-to-understand articles explaining the basics of AMP (and Instant Articles).

Unfortunately I’ve been swamped with bug fixes and feature requests so I haven’t had a chance to put this together. Hope I’ll get this up soon!