Hi again!
The alternateName
is shown when you fill in the “The organization or personal name” field under the Presence tab. But only when it’s different from your site name supplied in the General WordPress Settings. So, when you empty it, the alternateName
output will be gone.
The WordPress “Site Title” field must be the brand name; it’s used as glue for your whole site, in parts you may or may not see, by any plugin or theme.
Now, your website is a website. Your website is also for a local business. Your website may even hold a product, breadcrumbs, and more. All these annotations may coexist, and parsers may depict them as separate entities or as a whole.
My point is, as long as the annotations aren’t of the same type, they may very well be displayed concurrently. For example, LocalBusiness
doesn’t overlap (or conflict) with WebSite
, so this isn’t an issue.
Finally, you can use the structured data testing tool to spot errors and see if tags are omitted (because they’re overlapping): https://search.google.com/structured-data/testing-tool/u/0/. Do keep in mind that this parser isn’t equal to the one Google uses internally, it is just a tool.
I hope this clears everything up ?? Cheers!