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Hi @lalato

Matomo provides you the tools to track your website performance and goal conversions, and measure your marketing campaigns on multiple channels.

To get started we recommend to:

1. Create Goals for all important actions you want your users to take to measure conversions on your website.
2. Use the URL builder to generate links for landing pages for your email links, paid ads landing pages.
3. Use the Campaigns report?to understand how campaigns perform overall, how each campaign generates conversions, and which campaigns help you grow.

You can learn more here: https://matomo.org/guide/reports/acquisition-and-marketing-channels/