do_shortcode not working

  • When I put the shortcode in the text editor it displays properly:
    [gotowebinar-reg key=”4634038406459723019″]

    But I need the shortcode in my php markup and I get an error.
    “The webinar either no longer exists or an error has occured.”

    This is my php.
    <?php echo do_shortcode(‘[gotowebinar-reg key=”4634038406459723019″]’); ?>

    I’m still in the WP loop and I checked my quote marks so I can’t figure what’s happening.

    The page I need help with: [log in to see the link]

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