Hello!
I understand you’re encountering issues with duplicate events in Google Tag Manager (GTM) and are considering separating your ads from the Google Listings and Ads add-on.
To answer your question: Yes, it is possible to separate the ads (your Google Ads campaigns) from the product feed within the Google Listings and Ads integration without stopping the continuation of the product feed itself.
Your product feed— which is the list of products you have available to advertise on Google—can still be managed and remain active even if you choose not to run ads through the Google Listings and Ads add-on. This means your products can still appear on Google surfaces like the Google Shopping tab.
Here’s how the two components work:
1. **Product Feed**: This is the primary purpose of the integration, which syncs your WooCommerce product catalog with Google Merchant Center. It allows Google to have a current list of your products, along with information like prices, availability, and product details.
2. **Ads Campaigns**: This allows you to run paid advertising campaigns that display your products as ads within Google’s advertising network.
By choosing to discontinue the Ads Campaigns via the add-on—possibly because you’re handling them directly within Google Ads or another tool—it should not affect the product feed that is synced with Google Merchant Center. Your product feed should continue to update and sync as per the settings you’ve configured within WooCommerce.
I hope that clarifies how separating ads from the product feed works with Google Listings and Ads. If you have any further questions or need assistance with your GTM setup, feel free to reach out, and we’ll be happy to help.
