Downloaded, now what?

There is documentation on how to install WordPress to your web server at https://www.ads-software.com/support/category/installation/

Here’s a more linear guide: https://www.ads-software.com/support/article/how-to-install-wordpress/

The installation process is a bit technical. There are a few alternative 3rd party installers that skip the most technical steps. If you would prefer that check out serverpress.com and localwp.com