Ecommerce Purhases

  • Resolved lsamins

    (@lsamins)


    1 year ago

    We have several products that have variations on our site. We recently noticed that the add to cart event is tracking for the parent product, despite the fact that our customers must choose the desired variation from a drop down before adding to the cart. Then the follow on purchase event is tracking against the variation. Is there something we have misconfigured? how can we get it so that our add to cart and purchase events track from beginning to end for the same variation throughout the entire checkout process?

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  • Mirko P.

    (@rainfallnixfig)

    Hi @lsamins,

    It appears you’re experiencing an issue with WooCommerce Google Analytics not properly tracking the ‘add to cart’ event for product variations while it’s correctly tracking the ‘purchase’ event.

    Make sure you’ve correctly set up your Google Analytics plugin. Ensure that you’ve enabled ‘Enhanced Ecommerce Tracking’ in the settings. This feature provides more detailed data and should track product variations correctly.

    Additionally, check the configuration of your products with variations. Ensure that each product variation has a unique SKU. Google Analytics uses this SKU to track products and their variations.

    If you’ve gone through these steps and are still experiencing issues, we’d be more than happy to take a closer look. Please provide us with:

    1. Your site’s system status – You can find it via WooCommerce > Status. Select “Get system report” and then “Copy for support”. Once you’ve done that, you can paste it into your reply.
    2. Share a copy of any fatal error log found under WooCommerce > Status > Logs (if available).

    Thank you!

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