Cheers Premiumwp,, but I figured it out. Just a couple of “first times” that got me and had me chasing my tail.
The first “first time issue”: is I am doing this site including a shopping cart (Jigoshop) which turned out to be the MAIN issue. Jigoshop templates override the “overall” theme themplates for quite a few of the pages. For example (within Jigoshop) the archive-product.php file is basically serving as the Home Page, and as far as I have seen so far, single-product.php is serving as the body template for pretty much everythng else.
The second “first time issue” was that this was the first time I used TwentyEleven as a “child” theme. To be honest, I really don’t get the point of using a child theme, why not just rebrand the parent theme (LEAVING TwentyEleven as it is of course for WordPresses sake), then uploading the new version that has a completely different name, with no reliance on the parent TwentyEleven, with 1 caveat of course, if Twenty Eleven does come out with a revision, my “new” version of twenty eleven (with new name) will not get updated. Get what I mean? Anyway, I find the idea of a child theme, confusing.
In any event, cheers, and thanks for your reply.
Kevin