Evaluate click-through rate

  • Resolved kcaluwae

    (@kcaluwae)


    2 years, 6 months ago

    Hi,

    We’re trying to evaluate our click-through rate.
    Based on this earlier thread (https://www.ads-software.com/support/topic/how-to-tell-click-through-rate-on-web-stories/
    ) we’ve been looking at the events in the webstories analytics.

    But the figures don’t add up in our case.

    If we look at the direct hits for articles these numbers don’t match with the sum of the visitors we received from Discover and the numbers we find for the ‘story_page_attachment_enter’ event.

    Can you tell us how these analytics work?

    Thanks,
    Kris

Viewing 5 replies - 1 through 5 (of 5 total)
  • Plugin Support Luckyna San

    (@luckynasan)

    @kcaluwae Thank you for your topic. The current story auto analytics no longer have specific events like the story_page_attachment_enter event. A feature request has been opened to add these directly to the new enhanced analytics configuration (called “amp-story-auto-analytics”).

    Meanwhile, you can download this mini plugin to continue using story_page_attachment_enter event tracking. Once you download the plugin as a ZIP file, upload it to your WordPress site, activate it there, and change your GA ID and the story_page_attachment_enter event should continue to work.

    Thread Starter kcaluwae

    (@kcaluwae)

    Hi @luckynasan,

    Thanks for your quick reply.
    In our analytics, we still see this event for April. We never migrated to the new analytics.

    Are the analytics not correct even if we didn’t migrate when the new features were introduced?

    Plugin Support Luckyna San

    (@luckynasan)

    @kcaluwae Could you please share the affected Story URL so we can take a closer look?

    Thread Starter kcaluwae

    (@kcaluwae)

    Hi,

    This is the webstory:
    https://www.wapititravel.com/blog/web-stories/the-perfect-azores-itinerary/

    And here are the figures I see for April:
    Our blog article in analytics : 718 from source (direct)
    Our blog article and webstories featured in discover : 119 click (seen in google search console)
    Story_page_attachment_enter events for the webstory : 158 (seen in analytics property for the webstory)

    158+119 is nowhere close to 718. While I understand that the figures many never really exactly match this difference is big.

    Here are screenshots of the statistics: https://imgur.com/a/ssPJOc9

    Thanks for having a look!

    Plugin Support Luckyna San

    (@luckynasan)

    @kcaluwae Thanks for sharing those details. You can reference this document to understand the previous configuration. Unfortunately, we are limited to the Web Stories plugin support. Since this is more of an inquiry about the Analytics report and its discrepancy, we suggest you contact the help community at Analytics. Apologies I don’t have better news.

Viewing 5 replies - 1 through 5 (of 5 total)
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