event quality drop

  • dawa2

    (@dawa2)


    4 months ago

    hi there,

    a quick question because our event quality score at fb ads has dropped because some parameters are missing.

    recommendation by fb to send parameters

    • e-mail-adress
    • Facebook Login-ID
    • phone number

    for example this is the event add to cart

    external id and click-id are below 11% of all events.

    how can we improve these results?

    The page I need help with: [log in to see the link]

Viewing 1 replies (of 1 total)

  • We have a dedicated page on the topic here: https://www.pixelyoursite.com/facebook-event-match-quality-score

    To improve matching:

    • Enable Advanced Matching in your Events Manager settings.
    • Ensure Advanced Matching is also enabled in the PixelYourSite plugin.

    I recommend reviewing the linked resource, which outlines the data we can track and send, as well as when and how it is tracked.

    • This reply was modified 1 month, 3 weeks ago by ehamati.
    • This reply was modified 1 month, 3 weeks ago by ehamati.
Viewing 1 replies (of 1 total)
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