Facebook Campaign Objective Problem

  • Resolved ashik_cse

    (@ashik_cse)


    3 years, 9 months ago

    Dear Support Team,

    I am using your for my wordpress site. My website https://www.dopelhost.com. Could you help me, which campaign objective should i select for facebook ads..?
    I already using ” Reach, Traffic, Engagement ” objective. I got traffic to my website, which was selected ” Reach ” objective but didn’t get any comments. I promoted my ad only my country Bangladesh.
    So, could you help me which campaign objective is best for get comments, share for my ads..?
    BR,
    Ashik

Viewing 2 replies - 1 through 2 (of 2 total)

  • This has nothing to do with the plugin.
    It’s facebook advertising 101 , you really need to learn this before you burn money on ads.
    Facebook has a free course and lots of information, just check out Facebook Blueprint at the bottom of the page!
    https://www.facebook.com/business/ads

    Generally though, you should never use Traffic campaign if you can actually install a pixel properly.
    if you want comments on the facebook post itself, use Post Engagement for broad audience, and/or Reach campaign for an already-engaged audience e.g people who have interacted with your page, website, or content.
    for Post Engagement campaigns, it’s often better to use a static image for your ads, or carousel with images – and not a video post, due to the retarded way facebook is counting Engagements on video posts. (every accidental view is considered engagement! )
    if you want comments on your actual wordpress landing page, then you need to install a custom pixel even to fire every time someone comments, and after you get 50 events like those, change the campaign objective to Conversions and select that custom event to optimize for.

    • This reply was modified 3 years, 9 months ago by JST.
    Plugin Author Antonino Scarfì

    (@antoscarface)

    Thank you @jstav for your reply and for your help!

    Yes, this request is more something related to Facebook Ads and I cannot help you more than what JST already did.

    I can only suggest in addition to give a look also here if you want to generally understand better how ads working: https://adespresso.com/guides/facebook-ads-beginner/

    It may help you!

Viewing 2 replies - 1 through 2 (of 2 total)
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