All my traffic is coming from facebook. This is a new website we just launched. in the last few days I’ve seen about 100 visitors a day visiting the store (woocommerce analytics) but facebook ads manager shows only 30-40 visitors.
Are the numbers inside Events Manger closer to the real ones? If yes, I assume that, for some reason, Ads Manger doesn’t report all events. You can contact Facebook’s support and ask for more details.
I don’t know exactly what’s the implementation stage for Aggregated Event Measurement, but once done, we won’t see all events reported under Ads Manager. Only the most important conversion event configured under AEM will be available. That’s probably not the case for you, at least not yet.
Purchases that were made on the site didn’t show up at all.
I’ve tested the pixel with pixel helper. all the events up to iniciated checkout shows up correctly over there.
Did you test the Purchase event? Does it work? You need to do a real transaction and check if the event fires.
Do you see any Purchases recorded under Events Manager?
As far as I l know – nothing should block the pixel. Do you have any suggestion on how to check that?
You need to check if you have any consent, cookie consent plugin installed. If yes, check if this plugin blocks tracking before consent is given.
