Facebook pixel and other tags

Hi,

Better? Well, that depends on how you compare the plugins.
With Pixelyoursite, you can get your pixels running quickly. Less setup, less control, works out of the box.

With GTM4WP you will have more setup steps for sure since all your tracking is setup inside your GTM container on the GTM UI. It is handled by you, GTM4WP is “only” giving you the data to setup your measurement on the GTM UI more easily without the need to code by yourself.

But this setup with GTM will cost you more time.
There is a custom tag template for the Facebook pixel by Simo Ahava, that supports now getting ecommerce data from the data layer also provided by GTM4WP, it will shorten the time to setup a lot.

With GTM however you can have a more robust measurement setup with more flexibility and you will also need less plugins on your site.

If you would like to setup your pixels quickly and you do not mind having an additional plugin for that purpose, I would go with Pixelyoursite. If you would like to have more control, you have the knowledge about GTM itself then GTM4WP will be your friend ??

Hi Thomas,

I appreciate your explanation. Now how/where can I at least get the basics of setting up FB Pixel, Pinterest tag etc. with your plugin? I will dive in later but at this point I just need to do the basics for my Woocommerce store.

Thank you.

For the Facebook pixel, the best approach would be to first implement enhanced ecommerce for GA first:
https://gtm4wp.com/how-to-articles/how-to-setup-enhanced-ecommerce-tracking

Or at least create the “Ecommerce Helper” trigger described in the article above.
Then, you can use the Facebook Pixel tag template of Simo Ahava:
https://www.simoahava.com/custom-templates/facebook-pixel/

It has a checkbox that will switch the tag into a mode that reads the enhanced ecommerce data from the data layer and use that infomation to fire the corresponding FB pixel events with product parameters.

To use it, you will need to attache the “All pages” trigger and also the “Ecommerce Helper” trigger to the same FB pixel tag.

For other systems, like Pinterest, you might need to either clone the code of Simo Ahava to achieve the same behavior for your Pinterest pixel or you will need to create separate tags and populate them manually with product data. I do not have any specific article for that yet.