Facebook Pixel & GA

  • Resolved medcline

    (@medcline)


    5 years, 10 months ago

    What is the proper way to install our facebook pixel when using the BC/WP plugin? If I provide the FB pixel ID in my BC account, I assume it will fire with Add To Cart, Initiate Checkout, and Purchase events. However, I don’t think it will fire for Page View or View Content since those pages will reside in WP instead of in BC. Also, what is the best way to set up Google Analytics to make sure that it tracks events from homepage to purchase?

    • This topic was modified 5 years, 10 months ago by medcline.

    The page I need help with: [log in to see the link]

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  • Plugin Contributor becomevocal

    (@becomevocal)

    Hey @medcline,

    If you put a Facebook Pixel ID into your BigCommerce store settings, then the plugin should have automatically pulled in that when you set it up. Looking at the page you reference, it looks like Pixel events are firing, so maybe you did that already?

    If you have the same Pixel ID in both the plugin and your BC settings, you should already be tracking from page view to purchase. Let me know if that’s not what you are seeing in the Facebook admin and I can dig deeper!

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