Facebook Pixel Not Sending Purchase Event from WordPress/WooCommerce

Hello, I am experiencing an issue with my Facebook Pixel integration in WordPress, specifically with the Purchase event. Despite following the usual steps to set up the pixel and verify it, the Purchase event is not being sent or tracked as expected.

Here’s a detailed breakdown of the steps we’ve taken so far:

1. Plugin Installation and Setup: We installed and set up the official Facebook for WooCommerce plugin. All settings were configured correctly according to Facebook’s guidelines.
2. Pixel Verification: We verified that the Facebook Pixel was installed correctly on the website. Other events, such as Page View and Add to Cart, are being tracked properly.
3. Testing Events: We have used the Facebook Pixel Helper and Meta’s Event Testing tool to confirm the tracking. These tools show that the Purchase event is not being triggered, while other events are working without issues.
4. Debugging Attempts: We have checked WooCommerce settings, confirmed plugin configurations, and even deactivated/reactivated the plugin. None of these steps resolved the issue.
5. Final Observations: The plugin does not seem to be sending the Purchase event at all. It’s missing entirely from the events tracked on Facebook.

Would anyone have any insights into why the Purchase event might not be triggering? Are there any additional steps we can take to ensure this event is being sent from WooCommerce to Facebook?

Thank you for your help!

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