FB Social image not updating

Hello!

Facebook keeps a cache of all shared pages for a long time. It’s stubborn, but you can manually invalidate it. Please try this:

1. Go here: https://developers.facebook.com/tools/debug/sharing/
2. Fill in the URL you wish to invalidate.
3. Hit the blue “Debug” button.
4. Hit the grey “Scrape Again” button.

Then, Facebook scrapes new information from the page to cache.

I hope this does the trick! Cheers ??

Hello & thanks for your response. I have used the Facebook debugger Tool many many times, and it keeps showing the previously assigned photo.
I have tried all the alternate options that I also explained before like emptying cache, de-activating plugins, etc.
I appreciate any guidance on why ‘The SEO Framework’ settings are not reflecting on Facebook Debugger Tool.
Thanks in advance.

Hello!

I’m afraid I must be the bearer of bad news. It seems that Facebook retains the older version of your page, no matter what we try. This is because they read the NGINX expires header, which is set to “now + 4 weeks.”

From Facebook’s FAQ, under Why and when does Facebook scrape my website?:

Facebook observes cache headers on your URLs – it will look at Expires and Cache-Control in order of preference. However, even if you specify a longer time, Facebook will scrape your page every 30 days.

There, they also state that they invalidate the cache after 30 days–regardless of what the expires header is set to.

So, I’m sad to inform you that you’ll need to wait for 30 days.

Ultimately, you may want to set the expires header to a shorter interval, optimize it based on your recurring-traffic load. I don’t think it should be set to more than 30 minutes for most websites. This will also prevent issues like these with Facebook in the future.

I hope this helps!

Hello again & Thank you for your response,

So what you mean is that any website trying what I’m doing is getting this same issue?

Or conversely, if I can fix this issue by simply setting the expires header to a value under 30 minutes and trying scraping again?

Thank you in advance.

Hello!

I just tested a few websites without the Expires header, and they work without issues.

So, yes, I recommend setting it to a much lower value so that you won’t run into this issue again. For now, I’m afraid Facebook won’t flush the data (and image) for a few weeks on your site ??

When you hit the “See exactly what our scraper sees for your URL” link at the bottom of Facebook’s debugger, you’ll find that it’s showing an old version of your homepage.

When Facebook finally clears that, they should also start respecting the new headers.

I hope this clears it all up. Have a great weekend!

Hello! Thank you for your response. I will try setting the expires header to a lower value (under 30 minutes) and get back to you ASAP.