Hi UM, I’m excited that you’re excited ??
The AutoChimp plugin is part of a simple concept: If you don’t capture visitor’s emails when they come to your site the first time, you’re missing an opportunity to start a conversation with them via email about something that holds VALUE to them.
Attention spans are low, and if you want them to feel that you are someone with whom they want to have a relationship, then giving them a valuable “gift” upon their first visit, in exchange for sharing their email, is almost a guarantee that they will be receptive to you starting a conversation with them via email marketing afterwards.
The concept is the same as in real life… where someone you meet does you a nice favor, and starts up a conversation with you. If it turns out that you can visit their restaurant or shop, or buy some cookies from their kids for girlscouts… you’re more likely to do it with this nice person who already did you a favor and provided value.
I would say we install the AutoChimp and Mailchip to 100% of our clients…because they get immediate results that are tangible. You can get the same. You will immediately see how many folks are signed up… compared with the way you may be doing it now. It will be dramatic.
There are some caveats and tricks to setting things up… but Mailchimp is free for up to 2000 subscribers x 6 emails a month… so it’s a no brainer to give it a try.
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Best!
Steve