I went and found your site fast and also thought the colors and layout were effective. The site architecture is effective except that the front page promises calendars, and then I know the calendars will be on the location pages in the menu’s but the user may not know that. It would be a good idea to also have a page which is a guide to the calendars and to instruct people that is how they are to find it. You will quickly have to fill in the calendars and other data on the pages as there is nothing on the individual pages. Some text needs to be there too for SEO purposes, so you can write about each of these places, so that you have about 500 words. You have no backlinks except for the one inside this forum and you will need some. Since you are trying to sell advertising, you will need good SEO ranking. Regular blogging of new content will be needed too.