Focus keyword and rankings

Hi, the topic of “focus keywords” is currently under consideration. You can read upon this topic on github and you might want to chip in your opinion – maybe how it could be done better compared to Yoast, or what would you expect from a tool helping with kw. Plugin author proposed his idea and outlined possible approach, but nothing is set in stone and your early feedback might shape the final implementation.

To my knowledge, this functionality will be addon/plugin for TSFEM.

Now if I may add my 2 cents, focus on the quality of your content, don’t stuff keywords like crazy person. This method is outdated and google is getting better in recognizing quality over quantity. Admittedly, keyword stuffing still works, especially for non-english languages, but with progression on machine learning and it’s slow implementation into google ranking algorithms; it is good time to start thinking if focusing on keywords is the best approach to reach top positions in SERP.

To put it blatantly, if you write about “car polish” you probably going to use this kw naturally and it will also naturally occur throughout the article with synonyms and related words like “shiny car” etc. In other words, these kw should occur in your text just by writing good natural content.

Now if I take it a step further, I recommend watching this episode of vsauce on natural occurrence of words. The key takeaway is that you are going to use relatively slim vocabulary anyway and it is completely natural. Now this is where this plugin and proposed extension comes in – what plugin author is proposing is just giving you a recommendation of words you should use, or might want to use. So it is mostly a keyword reminder, or keyword recommendation tool. Ultimately, the proposed extension should be more practical and useful than Yoast’s focus keyword tool. But I am getting carried away, hope it helps! ??

@lebaux answered question 1) perfectly. Thank you so much for that ??

2)
A focus keyword is a tool used throughout your WordPress dashboard.
The focus keywords will never be made public.

This means that the keywords don’t affect any external tools, like SEMrush. In effect, you don’t copy/paste the preset keywords; instead, you must write them anew.

3)
All SEO “guidelines” apply to all sites. It doesn’t matter which plugin is used.
I don’t believe Yoast’s team ever commented negatively on multiple pages focussing on the same keywords. Rather, they intrigue you into building cornerstone pages, which is good.

At most, writing about the same stuff will be confusing for you and the visitor: “Where did I write what?”.

If you shed completely new light on a subject, like in a chronological and technical blog, then you’re doing fine having duplicated keywords.
However, on static informational pages, you might wish to revisit those instead of publishing a new page.

In any case, TSF doesn’t notify you of such, because it currently doesn’t track keywords.
What can be extremely helpful is that you sign up for Google Search Console or the other tools you’ve listed. Within those tools, you can see which pages rank and which don’t.

That said, in the end, it’s all about quality content, good UX, and backlinks.

Thanks guys for your explanations. It will take some time to adapt to the new framework but hope for the best.