• Hello Sybre Waaijer,

    I am migrating from Yoast SEO… The migration was successful with SEO Data Transporter.
    When opening a page (or a post) in Edit mode, i was looking for focus keyword imput field (as in Yoast SEO). I am not talking about deprecated meta keyword…
    People coming from Yoast SEO use this focus keyword (or focus sentence) interacting with :
    — page (or post) URL
    — page (or post) Title (<title>)
    — page (or post) Meta descrition
    — page (or post) Article Heading
    — page (or post) Content (occurences in content)

    What advice could you give for Yoast SEO migrants?
    Thanks …

    https://www.ads-software.com/plugins/autodescription/

Viewing 6 replies - 1 through 6 (of 6 total)
  • Plugin Author Sybre Waaijer

    (@cybr)

    Hi Iomars,

    It’s good to hear everything went well ??

    The focus keyword is all about content analysis, which is being discussed right here: https://www.ads-software.com/support/topic/are-there-any-plans-for-content-analysisoptimization?replies=6

    A shorter version of that whole post is: I’m thinking about it, but I want to do it right and for anno 2016.

    What advice could you give for new users in general?

    The problem with keywords nowadays is that Search Engines now also take synonyms into consideration, and you might get the content you were searching for, even if the words don’t match. At the moment I can’t give concrete examples, but it’s there, and it’s becoming more common.

    Not only that, your page should not be focusing around a word, but rather around a subject. Stuff that worked a few years ago is slowly but surely fading away, for the Search Engines are being improved to be a more human-like answer machine, rather than what just pops up because the keyword matches.

    A related and explanatory article on this subject is: https://www.treefrog.ca/seo-in-2015-content-concepts-not-keywords
    Another related “article” is the SEO Tip of The Update in 2.3.6: https://theseoframework.com/changelog/2-3-6-ye-olde-wordpress/

    If you have any more questions, please let me know ?? Thanks and have a great day!

    Thread Starter LoicTheAztec

    (@lomars)

    Thank you ??

    For me “focus keyword imput field (as in Yoast SEO)” is, as you say, not a focus word, but a focused subject (a key-sentence like, not key-words). Before with Yoast, i was using it with this philosophy in mind…

    So if i understand that you are planing to do that in 2016… and that is some kind of hard work. I am not a lead developer, but if i can help, i will do it.

    Regards and thanks

    Lo?c

    Plugin Author Sybre Waaijer

    (@cybr)

    Hi Lo?c,

    You’re right, it’s the focus subject :).

    I’m planning something much more elaborate in 2016 indeed, but the philosophy is pretty simple:

    1. If you’re writing your content organically and focus it around the subject, there’s nothing to worry about.
    2. If you’re really trying to fool or manipulate Google in some way to get your page ranked high, you’re going to have a bad time.

    The reason for this is described in the SEO Tip of The update in 2.3.9: https://theseoframework.com/changelog/2-3-9-the-littlest-things/

    And relating to the focus keyword, the SEO tip within 2.3.8: https://theseoframework.com/changelog/2-3-8-old-modern-style/
    I quote:

    Referring back to the Title within the first or last paragraph, or within a subheader as well as in the Description will improve your chances to be found for those words.

    Building something around all this is quite a lot of work. The Keyword isn’t much work actually, it’s the whole package and how it all synergizes for what I’m planning :). All help is of course really appreciated. ??

    We’ll be patiently waiting, it is worth of it, take your time ??

    Maybe for this complex content analysis – keywords included (that you explained in other posts) you can build some kind of web application (SaaS) and charge it as Premium feature, per year… if you implement all of that you mentioned in all these discussions it would be powerful, won’t make additional stress on users hosting server, with (I hope) simple interface.

    A combination of WP plugin and web app.

    Plugin Author Sybre Waaijer

    (@cybr)

    Ah yes, something like WooRank (which has checks that are outdated), but then somehow integrated into the system, I’ll definitely keep it in mind.

    The next update will include new warnings (duplicated self-referring titles) and automated description improvements, to improve the overal SEO quality of the website.

    For now, I’m focusing on automating the SEO “doing-it-right” part so the users can simply focus on writing good content, without being bothered by unneeded warnings, and all the other gimmicks.
    As I said before, Google checks for synonyms. It’s hard to include synonyms in over 300 languages, without conflict, and without massive performance degradation checking for each word. This essentially means that old ways of doing these things are now irrelevant and are culprits for human error.

    So, until that’s ready, my plan is to just stay with good old quality content, as is intended to be posted within WordPress, which is then enhanced by this plugin through various techniques and best practices.

    That’s the ultimate goal with The SEO Framework, “quick, simple, powerful”, and you’ll see my focus with this plugin heading towards that direction (from which I almost started to steer away from). I’m automating as much as possible, to eliminate confusion and to disregard common mistakes (“Let’s have only the blogname as the title on every page, because it’s pretty and uniform…”).

    This is essentially why I never wanted to include the “Remove Blogname from Title” option, a fair warning has been places beneath for that reason.

    Many WordPress websites are made by an external WordPress expert (e.g. small business websites), whom don’t have the time to optimize hundreds – maybe even thousands – of websites. I am one of those thousands of experts and it was the reason for me to start this plugin, starting of course with “AutoDescription”, hence the plugin slug and PHP class names. ??

    Thx and you have all full support on this SEO journey ??

Viewing 6 replies - 1 through 6 (of 6 total)
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