GDPR and MailChimp

  • Plugin Author Saint Systems

    (@saintsystems)


    6 years, 10 months ago

    Further reading related to GDPR and MailChimp:

    We offer these tools and information as a resource, but we don’t offer legal advice. We recommend you contact your legal counsel to find out how the GDPR affects you specifically.

    The main requirement of GDPR is that you need to have a legal basis, like consent, to process an EU citizen’s personal data. The easiest way to achieve this with the plugin is through specific and verifiable consent. Verifiable consent requires a written record of when and how someone agreed to let you process their personal data. Consent must also be unambiguous and involve a clear affirmative action. This means clear language and no pre-checked consent boxes.

    To accomplish this with the plugin, you need specific verbiage in the opt-in checkbox that clearly states how you are going to use customer data and it should be unchecked by default.

    If you want to provide further links to legal text, terms and conditions, privacy policies, create modal pop-ups, etc., you can use the filter mentioned in this post to further customize the opt-in checkbox behavior. You may also want to include additional information informing the customer that they can unsubscribe any time by using the unsubscribe link at the bottom of any email.

    We are considering making updates to the plugin to make these tools and capabilities even easier. However, this specific and verifiable consent is currently achievable with the customizable opt-in checkbox language, the ability to have the opt-in checkbox unchecked by default, the ability to turn on MailChimp double opt-in, and the additional customization options in ss_wc_mailchimp_opt_in_checkbox filter exposed by the plugin.

    In addition to customizing your opt-in checkbox field label and defaulting it to unchecked, you can achieve a similar result as MailChimp’s GDPR forms with the plugin’s exposed action hooks and filters like so:

    add_action('ss_wc_mailchimp_before_opt_in_checkbox', function () {

	echo '<p class="form-row" id="gdpr-label"><strong>Marketing Permissions</strong></p>';

	echo '<p class="form-row" id="gdpr-description">Saint Systems, LLC will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:</p>';

});

add_action( 'ss_wc_mailchimp_after_opt_in_checkbox', function() {

	echo '<p class="form-row" id="gdpr-legal">You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.</p>';

	echo '<p class="form-row" id="gdpr-footer"><a href="https://www.mailchimp.com/gdpr" target="_blank" style="float:left"><img src="https://cdn-images.mailchimp.com/icons/mailchimp-gdpr.svg" alt="GDPR" style="width:65px;height:65px"></a> We use MailChimp as our marketing automation platform. By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their <a href="https://mailchimp.com/legal/privacy/" target="_blank">Privacy Policy</a> and <a href="https://mailchimp.com/legal/terms/" target="_blank">Terms</a>.</div>';

} );
    • This topic was modified 6 years, 10 months ago by Saint Systems.
    • This topic was modified 6 years, 10 months ago by Saint Systems.
    • This topic was modified 6 years, 10 months ago by Saint Systems.
    • This topic was modified 6 years, 10 months ago by Saint Systems.
    • This topic was modified 6 years, 10 months ago by Saint Systems.
Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Author Saint Systems

    (@saintsystems)

    IMPORTANT: The code sample above had an incorrect tag in the GDPR footer that could break the WooCommerce checkout button.

    Here is the corrected code:

    add_action('ss_wc_mailchimp_before_opt_in_checkbox', function () {

	echo '<p class="form-row" id="gdpr-label"><strong>Marketing Permissions</strong></p>';

	echo '<p class="form-row" id="gdpr-description">Saint Systems, LLC will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:</p>';

});

add_action( 'ss_wc_mailchimp_after_opt_in_checkbox', function() {

	echo '<p class="form-row" id="gdpr-legal">You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.</p>';

	echo '<p class="form-row" id="gdpr-footer"><a href="https://www.mailchimp.com/gdpr" target="_blank" style="float:left"><img src="https://cdn-images.mailchimp.com/icons/mailchimp-gdpr.svg" alt="GDPR" style="width:65px;height:65px"></a> We use MailChimp as our marketing automation platform. By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their <a href="https://mailchimp.com/legal/privacy/" target="_blank">Privacy Policy</a> and <a href="https://mailchimp.com/legal/terms/" target="_blank">Terms</a>.</p>';

} );
    Bia

    (@biancaakanaonda)

    Hi,
    how do you send this to translation in wpml??

    Plugin Author Saint Systems

    (@saintsystems)

    @biancaakanaonda,

    To make this work with translation/WPML, you simply need to wrap the strings you want to be able to translate in GetText calls using the WordPress functions _e() or __(). See this example: https://wpml.org/2009/05/wordpress-theme-localization/

    Using the example from above, the first action hook would become:

    
add_action('ss_wc_mailchimp_before_opt_in_checkbox', function () {

	echo '<p class="form-row" id="gdpr-label"><strong>' . __( 'Marketing Permissions', 'woocommerce-mailchimp' ) . '</strong></p>';

	echo '<p class="form-row" id="gdpr-description">' . __( 'Saint Systems, LLC will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:', 'woocommerce-mailchimp' ) . '</p>';

});
Viewing 3 replies - 1 through 3 (of 3 total)
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