GDPR free analytics solution

  • Matomo is like Google Analytics but data aren’t sharged with any third party. This particularity makes it that there is no need to use the usual “cookie banner” to warn users of data collection.

    The interface is sleek and doesn’t change every two minutes. So things stay at their places and I know where to look for what.

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  • Hi @buzut,

    I hope you do not find this as an assult but GDPR is not about sending data to 3rd parties. Just by using Matomo or any other alternative, you will not save yourself from those cookie banners.

    GDPR is about processing direct or even indirect personal data. So for example IP address or an order ID stored somewhere needs user consent regardless of using Matomo or Google Analytics or anything else. It is not related to where you are storing this: both on-premise and cloud solutions require proper consent.

    I know that within Matomo, one can turn on anonymization of those values, but this can be done within most tools.

    I am not saying that Matomo is bad, they created something very good. I am just trying to protect everyone from misinterpreting the goals and rules of GDPR.

    Plugin Author Thomas

    (@tsteur)

    @duracelltomi

    Totally aware of what you’re seeing and understand. Just btw there are a few more things that Matomo does by default which others maybe don’t like anonymising IP. Matomo can also easily configured without cookies. You can configure raw and reporting data retention to automatically eg delete raw data after 30 days, you can automatically anonymise various data and the same data is not used for any other purpose (like some others do) and not shared with a third party. There are also heaps of other ways to protect privacy etc. which other tools might not have.

    Also need to differentiate between cookie consent and tracking consent.
    There are some recommendations from institutions out there (eg in France and Berlin and I think other places) that you wouldn’t need to ask for tracking consent with Matomo and possibly not even for cookie consent in some cases. See eg https://www.datenschutz-berlin.de/fileadmin/user_upload/pdf/pressemitteilungen/2019/20191114-PM-Analyse_Trackingtools.pdf

    Really appreciate your comment, it’s a complex story as we all know. And as long as you don’t track personal data you wouldn’t need the tracking consent. As for the cookie consent it may be needed, we’ll be working though on something that you won’t need it for sure (no fingerprinting etc).

    Thread Starter buzut

    (@buzut)

    Hi @duracelltomi,

    You are right, I took a shortcut. Not all Matomo set ups will be exempted from having the cookie banner.

    Nevertheless, it is the only solution (to my knowing) that can be configured not to be subject to it. The french CNIL (which has the role of enforcing GDPR in France) even explains it on its website.

    Now, while some other tools might offer the same options, the main alternative – Google Analytics – can certainly not.

    • This reply was modified 4 years, 9 months ago by buzut.
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