Geo targeting does not work at all
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The user interface is already a little bit outdated, but somehow it thought it might be worthwhile looking at it. There is “some” analytics add-on, which does not deserve its name (probably the reason it is free) – apart from a dumb graph, it does not give any insight.
But biggest problem is the geo targeting add-on, which is not free, only available commercially. Applying geo targeting for specific countries would be a nice idea. It just won’t deliver any single campaign anymore. Those campaigns, which otherwise work, will not delivery to any country in the world. Tested it for Germany, Spain, India and parts in the US.
While proper source data is arriving (which can be traced via Google analytics), geo targeting won’t do anything at all and stop your campaign from being delivered. Looking for support, there is basically nothing.
Definitely no recommendation
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