Getting fatal error when trying to activate…

I am trying to install this plugin for the first time, but it keeps giving me a “fatal error” message when I try to activate it. It then is not activated. This is the error that it shows:

Fatal error: Call to undefined function curl_init() in /home/beansricegod/public_html/wp-content/plugins/wordpress-amazon-associate/APaPi/AmazonProduct/Request.php on line 234

My blog is BeansRiceGod.com. I don’t know if that is important in any way.

Thanks!

https://www.ads-software.com/extend/plugins/wordpress-amazon-associate/