Ghost Cart

Hey @saima88

Thanks for your question. Ghost shopping carts have been introduced in the latest version of CartBounty and they are carts that can’t be identified (customer has not added email or phone neither in checkout form nor Exit Intent popup).
They are intended to let store owners see what visitors are placing in their carts and what is the ratio between ghost and recoverable (ones that do have either phone or email) carts.

If you feel that this is something you do not require, you can disable ghost carts on the CartBounty settings tab > Exclude ghost carts.

Would really love to hear any additional questions, comments or thoughts on this topic and the new feature.

Best,
Nauris

Hi Nauris,

Thanks for your reply. I think it’s a great feature – just wondering how best I can leverage it. I’m using a Facebook Pixel to try and retarget these customers.

Any suggestions how I can minimize ghost carts? How can I at the least capture their email addresses? I’ll be looking into the exit intent pop up – is this available for mobile users?

Thanks again,
Saima

Hey Saima,

Thanks for sharing your thoughts and shedding some light on ideas.
Trying to minimize ghost carts and turning them into recoverable carts is quite a topic. I guess at the moment the best option would be just to google around some suggestions how to make the shopping experience as smooth as possible to reduce abandoned cart abandonment rate. Here is a good topic to get you started: https://www.salecycle.com/blog/strategies/12-ways-to-reduce-cart-abandonment/

Speaking of what CartBounty can do to help you here – the Exit Intent popup is exactly intended to reduce ghost carts and increase recoverable cart amounts. Our Premium version https://www.cartbounty.com does include Mobile Exit intent feature that will allow you to improve this ratio as well.

And in the future we are planning to work on expanding the features of our Exit Intent popup by adding an option for store owners to display the popup during the customer’s shopping journey etc.

Hope this helps ??
Best,
Nauris