Good for small shops, a nightmare for real ecommerce
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Woocommerce is a Shop Plugin for a Blog Platform. – This alone should raise a flag.
I used to love it, when I had a 10 products- shop. – but now, as my product base grew, it becomes really a night mare to take care of.
Here are a couple of reasons why:- Not natively Search engine friendly
- no native fields for e-commerce standards like GTIN, EAN or bas pric calculation (for real, you have to calculate base prices manually in 2020!!!!!)
- no native product import/export that actually works
- for a csv product import you need to upload a plugin that makes csv uploads possible
- no native customer import/export that actually works
- just paid plugins for everything that is part of every other “real” e-commerce solution, making it much more expensive than every other
- Woocommerce Users are no native WP Users
- User Meta Data is bloated – and not even in the same database table as the user itself. – so every Database export wwill be a nightmare, because you have to “crossreference” Customer Meta with customer data – (nightmare)
– this comes through a dinosaur URL structure which intervenes with all other taxonomies in the WordPress realm like Posts, pages, and Tags, etc. – A real nice shop should have a fully customizable URL structure, – at best one that follows SEO standards that are about as old as WordPress itself. – They should be like
domain.tld/product
and not have a mandatory category AND Product base.
If you want a decent shop, you have to calculate at least 600 USD every year into this but still have to fight with priorly mentioned problems. (count in 160 usd for SEO tools that make your product meta descriptions possible
All in all:
Woocommerce is great stuff for beginners, but as soon as you want to get really professional, I would recommend to you to look at Prestashop, Shopware, Magento, Shopify, BigCommerce, XT-Commerce, or Gambio. You will have less trouble AND fewer updates (which are always a guessing game, whether or not your page will break after updating every single plugin) with those.
I would give it 1 Star after my nightmare in migrating a woocommerce shop, but given that it is free to begin with AND it is great for small sites, I give 2 Stars
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