@mariapaez
If you need to rank/gain traffic for specific keywords, then we would suggest using the?SEMrush integration?and following our?Keywords research course, since this will help you find the right keywords for your product. Sometimes what you consider good keywords may not be what your audience is looking for, or there might be too much competition for them.
Writing nice informational copy about your services will increase your chance of ranking for keywords related to your services. When you add sufficient relevant content, Google will understand that your website has content for people looking for services like yours. This means those people will easily find you. The more your content seems to fit the needs of people who search for these keywords, the higher you’ll rank in the future. Writing quality content for others also helps.
Also, consider ranking for long-tail keywords. The longer and more specific your keywords are, the less competitive they’ll be. If you focus on many of those long-tail keywords, you can generate lots of traffic with those. And, after a while, you’ll be able to rank for more head terms as well, as your authority in your domain will increase.
You can find additional information in the following articles:
If you’re looking for SEO advice tailored to your website, we strongly recommend you find a local SEO consultancy company via Google. The good ones should rank first.