Google Analytics and multi-language sites

  • Hi, big fan of the plugin. We’ve been using it for a while now and are very happy with it.

    Our site is multi-language (WPML). What is the best practice for multi-language sites? Product IDs I assume can give us an aggregate view of most popular products, but how do we understand for example page view counts aggregated across languages?

    We’d also like to add an attribute for the language of the page so that we can segment for page language, and to understand things such as which languages users are preferring to browse in. I appreciate that we have the locale as reported by the users browser, but this is not equivalent as users can choose which language to browse in. Is there a preferred way to do this?

    Thanks in advance.

Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Author Thomas Geiger

    (@duracelltomi)

    Hi,

    Thanks for the kind words.

    If you have multiple languages on your site, and you need aggregated numbers on products, you should always use Product ID/SKU reports. You can use Google Sheets and an add-on to pull in those data into a spreadsheet and then use a VLOOKUP() to pull in the product name in a single language from a sheet where you upload the Product ID/SKU list with your product names in your native language.

    With WPML you can setup your site to show different languages on different domains (onelang.de, otherlang.it, etc), subdomains (de.mysite.com, it.mysite.com), root path (mysite.com/de/, mysite.com/it/) or query parameter (mysite.com/somecontent?lang=de, mysite.com/somecontent?lang=it)

    Witch one are you using?

    Thread Starter scorpiotiger

    (@scorpiotiger)

    Hi Thomas. We’re using the path method, so our urls have a char(2) language code after the domain with the exception of the base language which is at mysite.com.

    Plugin Author Thomas Geiger

    (@duracelltomi)

    In that case, you can create separate views in GA using view filters where you are using the “Include” + “Traffic to the subdirectories” option.

    For aggregated product reports, you could create a new custom dimension with the name “Product Name (English)” and use the data upload feature to populate a unified name for each product next to the translated names.

    https://support.google.com/analytics/answer/2709828?hl=en

    https://support.google.com/analytics/answer/3191589?hl=en

Viewing 3 replies - 1 through 3 (of 3 total)
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