Google Analytics Split Testing Help Please!

  • I am trying to run a Google Analytics split test experiment to test 3 different landing pages which I will direct traffic to through a Google Adwords Campaign. I made it to the part where I am supposed to put the experiment code after the <HEAD> tag (I think?)

    Problem I am having is I can’t find where the <HEAD> tag is. So where am I supposed to paste this code.

    Also confused about what to do with experiment ID and key.

    Any help would be greatly appreciated.

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  • I assume that you’ll be inserting some HTML code with script tags? To be inserted in your child theme’s functions.php:

    function add_to_head() {
echo <<<'HTML'
// so you insert whatever code you need here after deleting this text
HTML;
}
add_action('wp_head', 'add_to_head');

    As for the experiment ID and key you will have to read the documentation or try Googling around ??

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