Google Query optimization

Unfortunately, your question is outside the scope of the support we provide. Giving?SEO advice, in most cases, requires a deep analysis of your site to provide accurate advice for your specific setup, even for what may seem to be a simple question.At Yoast, we want to help people improve their site and to make SEO attainable for everyone. So we offer?Yoast Academy?courses on all aspects of SEO, several great plugins, and a?comprehensive SEO blog.?We understand that not everyone has the interest or time to learn SEO.?Our main advice at this point?would be to check for a local SEO company and see if they can help out. If you are using a web development agency, you could ask them, as most agencies have at least a basic understanding of SEO as well – the good ones do.

Let me try to rephrase my question: is it known why Google search would rank sites differently based on plural and singular form keywords? In my example: photographer vs photographers.

Hi @mzwanenburg,

We would recommend that you always check if you should target the plural or the singular form of a specific keyword.

While Google can recognize that the plural and singular versions of a word refer to the same thing, the search result pages and the number of results are often still different, because what users are looking for differs slightly.

In this case, again, it’s important to think about the intent of people searching for your keyword. Someone looking for the singular version of a keyword may be looking for information, while someone looking for the plural version could be looking to compare products and/or buy something. In any case, whether you should use a singular or a plural depends on your specific keyword and its intent, so take that into account.

For more detail explanation please refer to the following resources:

https://yoast.com/wordpress/plugins/seo/synonyms-related-word-forms-premium/
https://yoast.com/7-keyword-research-mistakes-avoid/

Thanks for your answer…this helps me for sure.

Michel

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