Google Tag Manager always loaded?

Hi @philwied,

You can follow this article, it has some explanation as well regarding GDPR & ePrivacy; https://complianz.io/how-to-set-google-tag-manager-after-consent-and-is-it-needed/

regards Aert

Hi!

Thank you very much. The explanation and a link in it shows me, that GTM needs always consent and how to do that. That’s very helpful.

Bit I still have questions:

1. Can I set GTM script to be loaded only if there is consent for marketing? Change ?data-category“ in the script which is shown in the explanation?
2. Is it possible to use the Complianz Script Center to load GTM after consent to marketing?
3. And if I set GTM to be loaded only after consent to marketing, all Tags in GTM are only fired after the consent correctly? So I do not need to set these custom events in GTM (cmplz_event_marketing, …) because the GTM container is loaded on marketing consent only?

Regards Philipp

Hi @philwied,

1. Yes, you can indeed change data-category="statistics" to data-category="marketing" to fire GTM on the “Marketing” category instead.
2. Yes, that is also possible. In this case you can leave out the opening <script type="text/plain" data-category="statistics> and closing </script> parts.
3. Correct, when firing GTM on the Marketing category, all of the tags in GTM (even the Functional ones) would then wait until consent for the “Marketing” category is obtained.

Kind regards, Jarno

Hi!
Thank you for your quick reply.

Finally I choose the option to add GTM with the Script center to be loaded by consent to marketing. Is it correct how I did it:
1. Assistent: Choose “Statistics with GTM”. “Should Complianz add GTM: NO”.
2. Script center: Add third party script without opening an closing parts, as shown below. Choose “Markteing” and replace “GTM-xxx” with my GTM ID. No placeholder is selected.

(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-xxxx’);

One question left: Where is the script now loaded? In the header, footer or body? Anything left to do?

Regards.

Hi @philwied,

Yes, that set-up looks fine indeed. The script would be loaded in the footer.

Kind regards, Jarno