Google Tag Manager for WooComerce – Thank You Plugin Authors!

After hours of searching for a way to integrate Google Tag Manager with WooCommerce, I finally found this plugin!

I’m a long-time user of WordPress and Google Tag Manager to implement Google Analytics, but I have never used WooCommerce before and the WooCommerce website (apparently) only lists paid (and expensive) premium plugins.

The tasks I wanted to accomplish were, in my mind, pretty rudimentary. I wanted to have Google Analytics, with Enhanced Ecommerce, implemented via Google Tag Manager (so I could easily track events and other benefits that come with tag management).

After searching for info on the WooCommerce website, I couldn’t believe that no one had come up with a plugin to integrate GTM and even the premium ($79/year) Google Analytics plugins didn’t track everything I would normally track (like clicks on buttons and links) so I ended up searching the public/free WordPress plugins repo and I had to search through pages of results (approximately 20 pages) to find this one.

Granted, the premium plugins listed on the WooCommerce site promise to track things more or less automatically (assuming the user knows how to configure analytics accordingly) but I don’t need automatic tracking, I need to be able to customize it to track the things I want to track as I am very experienced with Google Tag Manager, Google Analytics and Google Ads.

I have not implemented this plugin yet (but it is only slightly out-of-date because it hasn’t been updated in 6 months and hasn’t been tested with the current version of WordPress) but I assume it will work because the parent plugin is current and given the usefulness of this and the fact that there are no reviews I decided to write a review to highlight this plugin and encourage the authors to make sure it works with the current version of WordPress.

Thank you for creating this!