Help checking user role on frontend

I have a role called “sales” I’d like to check from the front end. If the logged in user has a role of “sales” I’d like to display a welcome message. If not, no message. I was hoping to check the user role like this:


<?php
$user_id = get_current_user_id();
$user = new WP_User( $user_id );
if ( $user->roles[0] == 'sales' ) {
echo '<div style="width:100%; height:200px; background:#f00; margin:0px auto;">Welcome Sales Member</div>';
}
?>


The code works with native WordPress roles (author, editor, etc.) but not with my custom roles.

Anybody know how to do this?

https://www.ads-software.com/plugins/advanced-access-manager/