How do I push click events to Intercom through Google Tag Manager?

  • Hi!

    We installed Intercom for our WordPress-based membership application with Obox’s IntercomWP.

    I’m trying to fire a Custom HTML tag via Google Tag Manager for clicks on links with a Click ID. It looks something like Intercom’s example code for event tracking:
    Intercom('trackEvent', 'invited-friend');

    The problem is, I think the code above is for Intercom installed through JavaScript.

    Because we’ve installed Intercom through IntercomWP, Google Tag Manager doesn’t seem to know what to do with the “Intercom” function.

    How do I set IntercomWP and Google Tag Manager up to talk to each other so event tracking is passed to the Intercom application?

    Thanks!

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