How does Holler Box define a conversion

  • I see stats for Holler Box conversions. My Holler Box is connected to Mailpoet and designed to increase my number of subscribers. I also include a donation link in my box. So when I see the number of conversions what does that mean? Clearly, it’s much larger than the number of people who are subscribing. So it doesn’t reflect those who subscribe using the box. What else do users do that qualifies as a conversion?

    The page I need help with: [log in to see the link]

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