How to track cart abandoners?

  • Resolved LyckligaFiskaren

    (@lyckligafiskaren)


    8 years, 1 month ago

    I use both Adwords dynamic retargeting and Adwords conversion tracking.

    The tags seems to be working.

    My only goal is the track users who add something to the cart and then leaves my page without buying. But unfortunately, I don’t know how. I try to add a new remarketing list in Adwords, but how do I only track the cart abandoners in this list?

    Can someone please lead me in the right direction?

Viewing 3 replies - 1 through 3 (of 3 total)
  • Thread Starter LyckligaFiskaren

    (@lyckligafiskaren)

    In short, how do I make a “shopping basket abandoners” list?

    Plugin Author alekv

    (@alekv)

    Hi LyckligaFiskaren

    When you create a new display campaign you will need to enable dynamic ads in the advanced settings: https://snag.gy/IHm7Vl.jpg

    Once that is done AdWords will automatically create a new audience called “Shopping basket abandoners”.

    ( The process will create four audiences in total ).

    Once the audience is created and the tracking pixel is active the audience will collect data.

    Regards
    Aleks

    Thread Starter LyckligaFiskaren

    (@lyckligafiskaren)

    Wow, thanks. Finally got it!

Viewing 3 replies - 1 through 3 (of 3 total)
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