I have a question for everyone here regarding Web Design/App Industry?

Hello everyone. I’m currently working on doing some market research for my upcoming web design/app business. I want to get your feedback on what trends do you think will be coming up for this industry and what are some of the things that you like or dislike about web design these days? What are some problems you see with websites or apps that you would like to see changed? What ways do you think will be best to market to your targeted audience? When it comes to pricing your services, how would you go about it? Thank you for all your help, I really appreciate your input.