Improving SEO Score

  • Hi, congratulation for the useful plugin. Two questions:

    The page title contains keyword / phrase, but it does not appear at the beginning; try and move it to the beginning.
    Is this because I have an image on top of my page? I tried moving it to the right or left but I receive the same message. Could you please advise, here is the page: https://www.euro-freelancers.eu/european-sharing-economy-coalition/

    No subheading tags (like an H2) appear in the copy.
    I do not use H2. I only changed the size of the headers manually (see in organge at the link above). Is creating H2 going to considerably improve my SEO score? I am asking this because it would require a lot of work for me to add these H2s to every page of my site.

    https://www.ads-software.com/plugins/wordpress-seo/

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