Incomplete E-commerce Revenue Tracking

  • Resolved xnichoh

    (@xnichoh)


    4 years, 9 months ago

    Hi there,

    I’ve been having issues with one of the sites I work with where only a fraction of the E-commerce transactions and Revenue is being tracked in Google Analytics.

    Currently, only around 10-15% of the total E-commerce revenue can be seen within Google Analytics. I have a secondary goal set up to track total hits to the “purchase complete” page, so I can see just how many transactions are getting missed in the E-commerce columns.

    Any help to get this sorted would be much appreciated, I’m currently unable to use GA as an accurate data source because of this.

    Thank you.

    The page I need help with: [log in to see the link]

Viewing 5 replies - 1 through 5 (of 5 total)
  • Plugin Support dougaitken

    (@dougaitken)

    Automattic Happiness Engineer

    Hey @xnichoh

    Do you mean that all purchases are showing in Google Analytics but not all revenue is being tracked? Are the visitors being tracked but not their purchases?

    Is there any pattern to the products or anything for those not being tracked? Are you basing the number of orders or revenue off the data in your WooCommerce store using WooCommerce Analytics reports?

    Thanks,

    Thread Starter xnichoh

    (@xnichoh)

    Hi @dougaitken

    All users are being tracked, but only about 10-15% of actual purchases are visible from within Google Analytics.

    Yes exactly, I’m comparing total numbers from the WooCommerce Revenue report to what is showing up in GA. There’s only a small number of products on the site, so far I can’t seem to see any kind of pattern.

    Do you have any ideas on what might be causing the revenue to not come across from WooCommerce to Google Analytics?

    Thanks

    Thread Starter xnichoh

    (@xnichoh)

    Hi @dougaitken

    Any update on this?

    Thanks

    Plugin Support John Coy a11n

    (@johndcoy)

    Automattic Happiness Engineer

    Hi @xnichoh

    I’m comparing total numbers from the WooCommerce Revenue report to what is showing up in GA. There’s only a small number of products on the site, so far I can’t seem to see any kind of pattern.

    Is the assumption that Google Analytics isn’t tracking 10-15% of orders or is there just a 10-15% difference between revenue reports? Have you confirmed orders within the WP Admin that are not listed in Google Analytics?

    My assumption here is that the reports are just tracked differently. For example, one may include discounts or refunds while the other does not.

    Either way, the only problem I’ve seen for the plugin to not track in analytics is a result of a payment gateway that does not properly redirect the customer to the order received page. For this, find if a specific order is missing then the common denominator between it and the other 10-15%

    Plugin Support Damianne P (a11n)

    (@drwpcom)

    Hi @xnichoh. We haven’t heard back from you in a while, so I’m going to mark this as resolved. Please start a new thread if you have further questions.

Viewing 5 replies - 1 through 5 (of 5 total)
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