Increasing Per-Sale Revenue and Customer Loyalty

I run an online bookstore. This is a market where people tend to search either Amazon or Google for the title they’re looking for, make a purchase, and not really care why they bought from. So getting repeat buyers has been a challenge, and that means lower revenue as well.

Offermative gives me a way to make my online store more attractive. By pairing offers with what my customers have in their cart, I can target specific interests. I have noticed an increase in per-sale revenue. That has been the main benefit of using Offermative. I also hope that paired with a loyalty program and email campaigns that I will be able to increase the number of repeat buyers and loyal customers. However, I haven’t used Offermative enough yet to know that’s true.

One of the best things about Offermative has been its customer service. I made suggestions for improvement and the developers responded quickly and implemented my suggestions.

One suggestion I made was the ability to override conditions for an offer that the plugin’s AI sets automatically. They recently made that option available. They are still developing the plugin, so even more improvements are coming. I love the idea of the plugin tracking sales and creating offers based on sales patterns. However, I would still like to see more flexibility in the way of manual overrides. As a seller, I know what my customers may purchase together better than the AI. Let me have the option to create recipes completely manually or to allow the AI to more quickly create them for me.