Is what it is

While WPML and all of its additional plugins such as woocommerce Multilingual have so many overwhelming features that i do wish would be hidden behind some option wall.
Making a basic settings page and separating a Advanced one would in my opinion help a lot for the user flow because trying to explain to clients how to translate one string is a very hard thing.

Even then i haven’t found a single plugin to date that allows me to translate absolutely anything basically found in plugin strings & theme strings with such complexity and customizability. I think the plugin has taken so many leaps from where it was few years ago and now i think it’s important to hire an UX and UI designer to make this more compelling and easier to use for the majority of users. Everyone accustomed to it won’t have a hard time per say but i can imagine new users being so overwhelmed.