Issue: 98% of audience source activity missing ecomm_prodid in the last day

Hi,

I checked your site and I can see the you are using the woocommerce_gpf_ prefix in your remarketing tag which somes from the data layer provided by GTM4WP

Could you check the this prefix is being used in your product feed as well?

For example, a product in my merchant centre feed the item id is woocommerce_gpf_111269

Is this what you mean?

• This reply was modified 5 years, 4 months ago by martynsaunders.

Yes, thanks!

Do you have many variable products or just simple products?

Yes, approx 2500 variable products. Mostly clothing so, size by colour.

OK, so here is what could cause the difference: lets examine this product page:
https://www.southernman.com.au/product/rvca-rowdy-mini-skirt/

While the page loads, the root product ID is reported to Google Ads: woocommerce_gpf_268474 – but this is not the product that will be added into the cart and and into the order.

Lets select size 24, another data is sent to Google Ads, this time with the product ID woocommerce_gpf_268476

From this point this product ID will be present in any data flow towards Google Ads, like in the cart:
data: ecomm_prodid=woocommerce_gpf_268476;ecomm_pagetype=cart;ecomm_totalvalue=79.99

I guess most unidentified product IDs are root product IDs reported during page load of variable product pages. Those product IDs are usually not included in product feeds.

To make this work, you will need to create a new data layer variable in your GTM container to read the variable productIsVariable
This will have a value of 1 on every product detail page.

Now you will need to create a dedicated trigger for your Google Ads remarketing tag based on the current trigger but you will need to add a new trigger condition: it should on fire if this productIsVariable is NOT 1

Whis will make sure that on product detail pages with variable products, your root product IDs will not be reported to Google Ads.

Thank you for your reply.

Is there an easy way to create a new data layer variable in your GTM container to read the variable productIsVariable ?

I’ve had a look within your plugin and done some googling but can not find any information on how to set this.

Ok it finally clicked.

I added this rule to my current trigger
https://prnt.sc/ongsff

This is what my tags now look like
https://prnt.sc/ongsrb

Is this what you were suggesting to do?

I think this change made things worse ??

You need to open your “Page View – DOM Ready” trigger and add the productIsVariable does not equal 1 rule here

The changeDetailViewEEC event trigger should not have any additional condition.

Thank you. I followed your steps above. Can you please confirm if I have implemented correctly?

I checked your product pages again and it seems to me correct now.

Thank you for this.