Issue with Data Layer Implementation in “Add to Cart” Events

  • Resolved gab117

    (@gab117)


    2 months, 4 weeks ago

    We are currently facing a critical issue on our website, aloise.com.ar, which involves the integration of WooCommerce with Google Tag Manager (GTM) and Google Analytics 4 (GA4). We are using the GTM4WP – A Google Tag Manager plugin for WordPress to handle our data layer implementation. Below are the specific problems we’ve encountered:

    1. Data Layer Error for WooCommerce “Add to Cart” Event: When a customer adds a product to the cart, instead of logging only the selected product, all products visible on the screen—including related products on the single product page—are being recorded. This behavior is leading to inaccurate data being sent to GA4, which is significantly affecting our ability to analyze customer behavior and track conversions.
    2. Empty Data Layer: We’ve also identified that one of the data_layer entries is being sent empty from the site. While we’re unsure if this is directly related to the WooCommerce integration, we believe it may be contributing to the inaccurate data collection.

    Our primary concern is the discrepancy in the data when the “Add to Cart” action is triggered. This inconsistency is distorting our reports and impairing our data-driven decision-making process.

    We need your assistance with:

    • Investigating and resolving the issue where WooCommerce’s data_layer is logging multiple products instead of just the one added to the cart.
    • Examining the cause of the empty data_layer entry and determining whether this is related to the WooCommerce functionality or its integration with the GTM4WP plugin.

    We would greatly appreciate your prompt attention to this matter and any guidance you can provide to help us resolve these issues.

    Best regards,

    The page I need help with: [log in to see the link]

Viewing 8 replies - 1 through 8 (of 8 total)
  • Plugin Support omarfpg a11n

    (@omarfpg)

    Hi @gab117,

    Thank you for your message. I understand you’re having some trouble with your data not moving properly to Google Analytics, which is affecting your business intelligence. I understand how critical this is. However, since you’re using a third-party plugin to do this, I must inform you that our support scope is limited as we haven’t developed that plugin.

    With this in mind, have you tried reaching out to the plugin developers about this? You can do that here: https://www.ads-software.com/support/plugin/duracelltomi-google-tag-manager/. Please keep us posted.

    Alternatively, you can also consider trying our Google Analytics integration. Since we developed it, it also means we support and maintain it. You can learn more about it?here and here.

    Cheers!
    -OP

    Thread Starter gab117

    (@gab117)

    Hi,

    Thank you for your response. I appreciate your suggestion regarding the Google Analytics integration. However, we are specifically looking for a solution that works with Google Tag Manager, not Google Analytics.

    The plugin we need should enable us to implement Google Tag Manager on our WooCommerce site. Unfortunately, the Google Analytics integration plugin you recommended does not provide the functionality we are seeking. Could you please advise if there is a WooCommerce-supported plugin for Google Tag Manager, or if the issue with our current plugin should be addressed by its developers?

    Thank you for your assistance.

    Best regards

    Hey, @gab117!

    We have a Tag Manager plugin on our marketplace, Google Tag Manager for WooCommerce PRO.
    We provide support for this plugin and you have a 30-day money-back guarantee to test it out and see if it fits all your needs ??
    You can also contact our presale support for it here if you have any further questions.

    Regarding GTM4WP – A Google Tag Manager plugin for WordPress, as my colleague mentioned, since it is a third-party plugin, we are unable to assist you with it. But you can reach out to their support here.

    I hope this was clarifying. Please let us know if there’s anything else we can do to help or if you have any questions.

    Have a wonderful day!

    Thread Starter gab117

    (@gab117)

    To thoroughly consider your offer to use the Google Tag Manager for WooCommerce PRO plugin, would you assist us with its configuration? Currently, the other plugin is set up with the help of a Google representative who guided us step-by-step during a virtual call.

    Plugin Support Rajesh K. (woo-hc)

    (@rajeshml)

    Hello @gab117,

    For step-by-step instructions on how to install and configure the plugin, our documentation will be of great assistance to you. It’s designed to walk you through each stage of the process. You can access the documentation here: https://woocommerce.com/document/google-tag-manager-for-woocommerce/.

    If you require more personalized assistance with the configuration, we have a dedicated support channel for the support of premium extensions. You can submit a support request from here, where our team is available to provide you with the assistance you need.

    Please feel free to reach out if you need assistance with contacting premium support or if you have additional questions.

    Thanks!

    Thread Starter gab117

    (@gab117)

    Hi,

    The documentation you sent is giving me a 404 error. Could you please provide more details or additional information about it? I’d like to review it thoroughly to determine if the change is feasible.

    Thanks.

    Hey, @gab117!

    I’m sorry about the wrong link, here’s the correct one: https://woocommerce.com/document/gtm-ecommerce-woo-pro/

    If you have further questions about this plugin and its setup, please contact support here and choose the presales option. The team there will be able to assist you further ??

    Please let us know if there’s anything else we can do to help or if you have any questions.

    Have a wonderful day!

    Plugin Support Rajesh K. (woo-hc)

    (@rajeshml)

    Hello @gab117,

    I’m marking this topic as “resolved” due to recent inactivity. Hopefully, you were able to find a solution to your problem! If more assistance is needed, feel free to post back here or open a new topic.

    Thanks!

Viewing 8 replies - 1 through 8 (of 8 total)
  • You must be logged in to reply to this topic.