Jetpack imposed Quantcast cookie __qca – what is it for?
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I am trying to set up a Privacy policy as required under EU law. Using plugins oik, oik-privacy-policy and cookie cat. I have no advertising on my site and only want to have cookies that are strictly necessary and related to performance or functionality as defined in the International Chamber of Commerce UK Cookie guide. I don’t want to find myself imposing cookies the ICC UK describe as targeting or advertising cookies.
Using Cookie Cat I find my site is feeding only WP or Google analytic cookies with one exception: the cookie called _qca. This cookie seems to come from Quantcast.com and to return information to that organisation about individuals visiting my site. It is set to expire only after 5 years, which seems ridiculously long. It seems to me that this cookie is a targeting or advertising cookie, which means I would like to remove it from my website. Easier said than done.
A bit of research shows that _qca is actually being placed on my website by Jetpack.
I don’t understand what purpose it serves – it certainly doesn’t serve any purpose for me – but if it is important for Jetpack to function I would like to know what it does so I can categorise it for visitors.
In the WP Forums I found a thread dating from 4 years ago in which Matt Mullenweg writes of this cookie: “We’re going to use this to provide some cool features around uniques and people counting.”
However I can’t find any explanation of any “cool features” related to the _qca cookie that have appeared in the last 4 years. Can someone point me to such an explanation, please?
If there isn’t such an explanation, after four years isn’t it time someone wrote one?
Without a clear explanation of what _qca is for, and an assurance that it is not channeling information about my visitors to commercial exploiters, I would like stop it.
It will be disappointing if the only way to remove this cookie is to stop using Jetpack altogether.
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