Just plain elegant

I had been looking for ways to tailor my content and CTAs to each user’s interest and level of commitment. I was frustrated trying to piece together different plugins that addressed different issues, like special get parameters, user login status etc.

Then I stumbled across IfSo, and instantly fell in love with it. Covering a spectrum of use cases, it includes an intuitive interface that easily stretches from the simplest to the most complex triggers for custom content.

Well worth the cost, IfSo has become one of the most important plugins in my arsenal, overnight.