JW Player embed code render in widget

Hi there,

I believe my issue is very similar to this previous thread: https://www.ads-software.com/support/topic/getting-content-with-ajax-shortcode-content-is-missing-any-ideas?replies=15

I have created a sidebar widget which I’m wanting to output a post that includes the JW player embed code. Currently I have this in functions.php:

function jwplayer_embed(){
    echo apply_filters('jwplayer_tag_callback', 'the_content');
}

I am then calling this function from the widget. Currently this only outputs ‘the_content’ as a string.

Any help much appreciated.

Greg

https://www.ads-software.com/plugins/jw-player-plugin-for-wordpress/