Local Business Structured Data

Thanks for the great feedback @yabdali!

With the Structured Data this is currently limited to just the LocalBusiness type. At some point, I would like to go through the other main types and assign the appropriate data values for each one of these (so they’re all valid and complete).

Please can you elaborate on the logo (isn’t that already included as the logo field) and the how would Same As be applied?

Note that the primary focus isn’t Structured Data and I’ve added one of the main types to start with the intention of expanding this in the future. If you have expert knowledge of this, I’d love to hear from you. Just drop me an email to wordpress dash plugins at designextreme dot com.

Thanks again for your post!

Hi @designextreme
Thanks for your prompt response. The LocalBusiness type is just fine, however, the travel agency (in my case) is the closest type of business. However, its still far from being relevant since its more to do with intermediaries rather than downstream parties such as Tour Operators (in my case). That’s why I suggested that you provide a textbox where people can add a reference to the additional type. Check the below code, if you run it using the validator.schema.org you will an idea of what I am aiming at.

<div itemscope itemtype="https://schema.org/LocalBusiness">
<a itemprop="url" href="www.downtownaustintours.com"><div itemprop="name">Austin Tours Inc</div>
</a>
<div itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
<span itemprop="streetAddress">100 Congress Ave</span><br>
<span itemprop="addressLocality">Austin</span>,
<span itemprop="addressRegion">Texas</span>
<span itemprop="postalCode">78701</span><br>
<span itemprop="addressCountry">United States</span><br>
<span itemprop="phone">(512) 111-2222</span>
<div itemprop="geo" itemscope itemtype="https://schema.org/GeoCoordinates">
<meta itemprop="latitude" content="30.263843"/>
<meta itemprop="longitude" content="-97.744655"/>
</div>
</div>
</div>

Regarding the logo, I see you use the property image which could be more relevant to products rather than a business listing. Also, the sameas property can be very handy to provide additional business social media accounts such as twitter, facebook, instagram etc… These two, the logo and sameas can be easily understood if you check the link below. The sameas can be either fixed number of rows for each of the social media platforms or can be just a button to provide a new textbox ‘add more’ for more than those. Some details about this in the second link. Hope these would help, thanks…

https://onlineownership.com/knowledge-graph-knowledge-panel-appearing-search-results/
https://www.w3.org/wiki/WebSchemas/sameAs

@yabdali Thanks for the example there – it looks quite similar to the existing LocalBusiness data with the geolocation included.

I kept all the main Type headings in the drop down list to highlight the upcoming additions and to clarify what is and isn’t available. The Structured Data provided in this plugin is the minimum required to present reviews of a local business. If I leave out the phone number or logo image it is invalid. I added this to inform search engines of recent reviews of the business (but this is a little circular in the case of Google).

Thanks for the links provided and the added details. It’s very informative.

I hope you’re finding the Google review plugin easy to use and configure.