longer than normal read times

I’m not familiar with how the third-party Avada builder tool adds content to WordPress. Reading Time WP takes whatever is added to the post_content in the database and tries to count the number of words while removing the HTML markup.

Any chance to see what the actual post_content in your site for one of the pages looks like?

Hi Jason,

Sure we can have a look.
What did you need from me to see what the post_content looks like?

If you have database access you could grab the post_content field from the database in the wp_posts table tied to the post ID for the post in question.

You could also output the post content without shortcode by running <?php echo get_the_content(); ?> on the page. That will output the code directly to your page so it’s best if you can do it on a development environment.

And make sure to remove it once you have the content.

• This reply was modified 4 years, 2 months ago by Jason Yingling.

Hi Jason,

The post_content looks like this under one of the posts:

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Leading your business through crisis

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Your Content Goes Here

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Your Content Goes Here

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Ransomware is very profitable for cybercriminals, especially during the current pandemic with the increase in remote work and learning.

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”mt-3″ id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

<span style=”padding-top: 10px;”>The Acronis Cyber Protection Operation Centre (CPOC) noticed a recent spike in globally blocked ransomware attacks: 20% in the second half of May.</span>

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20% spike in globally blocked ransomware attacks

[/fusion_li_item][fusion_li_item icon=”fa-square fas”]

Simple tools such as FTP scripts are used to ex-filtrate the data

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Additional security measures outside backup and a DRP are needed in order to be fully protected

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The activity has since dropped, however in June, this remains elevated.

But what exactly are cyber attackers looking for? What makes your MSP business a target?

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Initial assessment

The methods of these criminals have changed slightly over the years, since defence methods have adapted however, targeted ransomware is still primarily distributed through spear-phishing emails.

With the increase of working from home, there has been a growing interest in scanning for exposed and poorly secured services such as RDP and VPN servers.

Recent years have seen many attacks directed towards services providers (SP) as a supply chain attack.

Having access to cloud infrastructure, or at least the consoles or a SP, can multiply the reach for the attacker.

Having access to web consoles, including the ones from security and backup services can make this a target.

Misusing that access, they can try to disable security tools, delete backups and even deploy their malware into the organisation.

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Data exfiltration

Companies may already have a working disaster recovery plan without the worry about losing their encrypted data, which is why attackers are increasingly shifting their focus towards stealing data.

The attackers sometimes ex-filtrate tens of terabytes of data, which could be identified by the network monitoring team, if they’re looking.

Often simple tools such as FTP scripts are used to ex-filtrate the data.

In order to bypass DLP or network monitoring, encryption might be applied, like compressing the data in a password-protected archive before transferring.

The attackers search for sensitive data and aren’t really interested in holiday photos, but rather go for financial documents, contracts, customer records and legal documents.

Anything that could inflict damage to the victim and would motivate them to pay the ransom demand.

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Lateral movement

When cybercriminals gain a foothold inside an organisation they’ll often manually expand their influence with common tactics.

The attackers adapt to whatever situation and resistance they encounter.

Some groups attempt to attack password managers.

The lateral spreading still mostly relies on privilege escalation or stolen passwords.

The actual ransomware payload is often deployed very late in the process.

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How to protect your MSP business

No matter what motive the attackers have, it’s clear that the era where backup alone was enough protection against ransomware attacks is long gone.

Of course, you should still have a working backup and a tested disaster recovery plan – just like you wouldn’t remove the seat belts in your car either – but you need additional security measures in order to be fully protected.

That said, each ransomware attack should be treated as a data breach investigation at the start.

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layout=”1_6″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”no”][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”2_3″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”5px” border_radius_top_right=”5px” border_radius_bottom_right=”5px” border_radius_bottom_left=”5px” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”3em” padding_right=”3em” padding_bottom=”3em” padding_left=”3em” margin_top=”” margin_bottom=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#e8f5fe” background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”no”][fusion_builder_row_inner][fusion_builder_column_inner type=”1_2″ layout=”3_4″ spacing=”” center_content=”no” hover_type=”none” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” background_type=”single” background_color=”” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”no” element_content=””][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”5″ font_size=”” animated_font_size=”” fusion_font_family_title_font=”” fusion_font_subset_title_font=”” fusion_font_variant_title_font=”” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
<div>Deliver cyber
protection services</div>
[/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
<div>Sign up for a free 30 day trial of Acronis cyber cloud</div>
[/fusion_text][fusion_button link=”https://www.synnex.com.au/go/acronis/&#8221; text_transform=”” title=”” target=”_blank” link_attributes=”” alignment=”” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”mt-2″ id=”” color=”custom” button_gradient_top_color=”#006eff” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”” stretch=”default” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Sign up[/fusion_button][/fusion_builder_column_inner][fusion_builder_column_inner type=”1_2″ layout=”1_4″ spacing=”” center_content=”no” hover_type=”none” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” background_type=”single” background_color=”” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”no” element_content=””][fusion_imageframe image_id=”4273|full” max_width=”250px” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://blog.synnex.com.au/wp-content/uploads/2020/07/slide3-img.png[/fusion_imageframe][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type=”1_6″ layout=”1_6″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”no”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Ok, with that content the default settings of Reading Time would probably calculate that post as 0. Since it strips shortcodes by default it would remove everything within [fusion_builder_container][/fusion_builder_container]. Which is everything.

Including shortcodes would be really high because Reading Time WP uses catches any word based on spaces so things like hundred_percent=”no” would count as a word.

Might be able to make this more accurate by changing line 145 of rt-reading-time.php from:

$rt_content = wp_strip_all_tags( $rt_content );

to:

$rt_content = wp_strip_all_tags( do_shortcode( $rt_content ) );

Which would ideally render the HTML markup Avada outputs and then remove all the HTML tags and count the remaining words.

I don’t have access to the Avada builder so I can’t test this directly.

Thanks Jason,

This worked!